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What comes to your mind when I say “Anti-aging, or Menopause?” 

Chances are you have a negative bias thought pattern or the thought instantly arrives on how you are fearful of these two milestones in a womens life.  

Could the growing epidemic of chronic illnesses such as  autoimmune disease, chron’s disease or anxiety/depression be an expression of cultural patterning? 

Many women have been socialized to believe that their sensuality is wrong, their emotions are inappropriate, and their physical body is shameful or to be hidden - let alone feeling invisible as they age. 

What if you were presented the applied science to PROVE that your inner and outer ecosystem of beliefs and biological health are areas you can shift so that you can instantly step into a brighter, beautiful, and richer life - more than you could have ever believed? 


Well, you all know I’m here with you to radically shift the conversation of beauty and wellness as we awaken and move and choose a new reality - and that’s what we’re here to explore today with my guest Dr Martinez - and if you’re a outlier, you’ll really want to tap into this episode.  





What you’ll learn:

What is biocognitive science?

Cave Consciousness - how our terrains are changing via attachments, relationships, and our view of how things will happen in our world. 
How “breaking bread” with family is bringing back our family cultures through rituals post-Covid

Mission/Vision creates a cultural language, but usually, it inherits productivity and stress. The CEO sets up the policy/perception for what is communicated.  What are the archetypes you are playing out in your life?

80/20 rule - How Biocognition brings the far-out “woo woo” and reductionist framing (genetics) into balance.

Longevity is culturally learned, and the causes of health are inherited 

How our immune system is not just a protector, but it responds to the cultural premises we learn to perceive the world. 

The cost of a hypervigilant nervous system and how to “teach to unlearn” the event that caused it to be held in the body. 

The chemicals produced from a hot flash cause women shame, which activates inflammation 

South American menopausal women use the word “shame” when having a hot flash - releasing interleukins 2 inflammation. 

Asia sees menopause as their “second spring” and they see themselves as becoming a role model to younger women and great wisdom. 

The 3 main ways that cultures will would us through bio-symbolic words that trigger an immune reaction. 

SHAME:   (honor is the antidote) - hot from embarrassment
BETRAYAL:   (  loyalty is the  antidote) - hot from anger
ABANDONMENT: (commitment is the antidote) - cold and constricting

Within 15 minutes the IGA’s Immune boosters increase by going back and pulling in a memory from the past that created joy and happiness.  

Assertiveness takes to decision. Know and help others know the boundaries. 

Bio-information is measured with molecules that causes inflammation. 


The power of ritual versus regimes

Negative beliefs send neurologic and immune signals to the body that create the inflammatory response and inhibit healing. 

How the cultural perception of time duration affects longevity 


About Dr. Martinez

Dr. Martinez is a clinical neuropsychologist who specializes in how cultural beliefs affect health and longevity. He proposes, based on credible research, that longevity is learned and the causes of health are inherited. 

He has studied healthy centenarians worldwide and found that only 20% can be attributed to genetics - the rest is related to how they live and the cultural beliefs they share. 

He is the author of the bestselling book, The MindBody Code: How to Change the Beliefs that Limit Your Health, Longevity, and Success  - which teaches his theory and practice of biocognitive science to the general public.

In this incredible episode, Dr. Martinez joins us to explore how epigenetics, beliefs, and consciousness may be the path to a long and well-lived life in today’s transitioning world. 

And of course, we also will get a refreshing perspective on how women can take back their power as they age.  

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(Corneo-what?)  The “First Do No Harm” Approach to Anti-Aging 

One aspect of Evoq’s skin philosophy stems from the research from Professor Albert Kligman who  is widely regarded as the father of cosmeceuticals, yet he was also well known for his pioneering work on corneotherapy.   

Corneotherapy is the care and treatment of the stratum corneum, the skin’s topmost layer and its principal barrier defence.  The stratum corneum is responsible for environmental protection while preventing water loss through the skin.  

An event that occurs on its surface can initiate a domino effect that sends ripples throughout the rest of the skin.  It is well-established that the skin contains entire sets of barrier defence systems – all interconnected, co-regulated, and interdependent – like cogwheels in a machine.  If one barrier function is compromised, other systems are also affected.  

As such, we treat it with respect by recommending a slower approach to skin correction.  We do not promote aggressive modalities or radical procedures that shock the skin into a temporary state of repair to restore appearance (such as chemical peels, microdermabrasion, or improper use of lasers).  

Corneotherapy takes the science of cosmeceuticals one step further. It could be argued that corneotherapy is the skin care concept of the future.  It’s where science meets beauty.  Another way of thinking of it is that it provides the link between dermatology and cosmetics.

An understanding of the role of the stratum corneum is key to the principles of corneotherapy. Essentially skin cannot be corrected if the stratum corneum is not in equilibrium. Many clinicians use treatments on their clients without first ascertaining the level of cellular damage or the condition of the bi-layers of the skin.  This can result in expensive, repeat treatments that do not obtain the desired results or may even fail completely.

Corneotherapy approaches skin care differently.  Before any treatment or products are prescribed, a thorough examination of the condition of the bi-layers of the skin is undertaken. It is important during this process not to upset the acid mantle, but rather give it what it needs to maintain harmony. 

Then, and only then, can you give it the ‘super food’ via advanced pure products, that it needs.

Corneotherapy treatment is centred on recovery of the stratum corneum. The stratum corneum, once seen as a layer of ‘dead’ cells whose sole function was to provide an impermeable barrier, has suddenly come ‘alive’.  While the stratum corneum consists of cells not capable of dividing and multiplying, it is far from being static tissue. Rather, it is dynamic and complex. 

When the skin’s barrier is disrupted, it is no longer protected from environmental stressors and pollution and loses its ability to protect and defend itself. If perfumes, emulsifiers and mineral oils are added to skin care products, the skin can quickly become further compromised.

Among the obviously harmful substances are surfactants, emulsifiers, preservatives and allergenic perfume substances.


Kligman had a clever way of describing corneotherapy as being like an “outside- in” therapy, where “outside” is the stratum corneum and “in” are the therapeutic effects starting in the stratum corneum and working their way into the deeper layers.

As Dr Kligman once said: “Whenever you see inflamed skin, regardless of its cause, it means that the stratum corneum is leaky and permeable. But, if you repair the stratum corneum, that tells the underlying tissues that they don’t have to keep reacting like there’s danger in the environment.”  

At Evoq - I couldn’t agree more and believe we have developed a unique and effective range of treatments and products to restore balance to the stratum corneum and promote ongoing healthy, energetic balanced skin.

Corneotherapy and Aging

“A curious thing about ageing is that everyone knows what it looks like, but no one seems to know what it is.”

The skin barrier

Maintaining a healthy and functioning barrier provides overall protection against dehydration, the penetration of germs, allergens, irritants, oxidative stress, and excessive ultra violet radiation. Application of products based on the theories of corneotherapy supports a gradual healing of any inflammation and other conditions that impair the barrier function. As stated earlier, there is a lessening of the cell function in aging skin. Nevertheless, we know that we can make both external and internal adjustments to alter the affects of the aging process. This indeed supports cell functioning and repair with improved immune response and rebuilding of the skin barrier.

Supportive regenerating ingredients – outside to inside therapy

Skin care products should be formulated with mimetic agents that compliment the skin. The dermal membrane structure in the barrier layers of the stratum corneum consists of ceramides, cholesterol and palmitic acid.6 They are naturally found in the skin bilayers that are responsible for maintaining the natural moisturizing factors (NMF) and continued regenerating of a strong skin defence. A resilient barrier increases the probability that the underlying skin structures are able to function correctly. Based on the research of Professor A. Kligman, moisturizing substances may contribute to stabilising the skin barrier leading to greater results.6 He called it Corneotherapy: “outside to inside” therapy.

“Whenever you see inflamed skin, regardless of cause, the stratum corneum is leaky and permeable. But, if you repair the stratum corneum, that tells the underlying tissues that they don’t have to keep reacting like there’s danger in the environment.” 

Skin requires supporting substances for regeneration. In ageing skin this becomes a key factor in compensating for the biological changes that occur within the cells during each phase of aging. A key to corneotherapy is to recognize and eliminate substances that can inhibit/interfere with this regeneration process.

For safe skin care that focuses on skin health first - with a anti-aging underlying solution based formula, head over to http://www.evoqbeauty.com and learn our philosophy and why skin professionals are turning back to a more holistic approach to skin care and aging. 

All my love!  

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It’s important to understand how the human body processes CBD. Essentially, our body breaks CBD down through metabolization, just like other oral drugs by entering the digestive tract. Here, they absorb through the stomach lining into the hepatic portal system.
My mission is to provide comprehensive guidance for women of all ages. I aim to empower women to support the innate healing capabilities of their bodies, understand what “really works” when it comes to natural beauty products and becoming more mindful and conscious so we can live feeling lighter, more energized, happier, more optimistic and more empowered!

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